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MacBook Air Ad’s “New Soul” by Yael Naim

Published in Blog Archive, Culture Bully. Tags: .

Apple has helped create a string of fantastic success stories in terms of the music behind their often clever ad campaigns. Take Feist or even Jet for example – both widely known before their respective ads aired…but did you ever think you’d see the day when Feist was on morning TV and in Targets nationwide? In terms of the company’s latest groundbreaking release, the MacBook Air: “The World’s Thinnest Notebook,” the theme incorporated is tracked by one Yael Naim. Naim, a French-born singer songwriter, lived much of her life in Israel before releasing her first album in 2001. Her second, and eponymous, release came last year yielding this fun track “New Soul.”